108. Jeff Polashuk Interview: How to leverage the direction of technology in residential real estate for your business.


February 18, 2019

Today I’m talking to Jeff Polashuk with Compass. He’s the Sales Manager for multiple offices and over 400 real estate agents in Miami. On the show, I’m always quoting my favorite, Gary Vaynerchuk… he talks about clouds and dirt. When it comes to being an agent, and technology (technology being more relevant than ever), Jeff has the background and experience to give us real perspective and insight. Before Compass, he was with Zillow for over 4 years helping agents build their business with technology. Now he’s at Compass, the brokerage with hundreds of engineers building our technology and best known for technology. Today, we talk about how to leverage the direction of technology in residential real estate for your business.

Show Notes

  • Jeff’s Story (1:00)
  • Jeff’s Online Lead Model Strategies (14:25)
  • Why Jeff Chose to Transfer from Zillow to Compass (26:35)
  • Characteristics That Stand Out to Jeff (38:44)
  • Jeff and Jere Talk Team Structures (40:45)
  • Three Ways People Should Prospect (50:50)
  • Back to Basics (1:00:15)
  • Jeff’s Business Tool (1:07:00)
  • Jeff and Jere Talk Favorite Books and Takeaways (1:09:55)
  • Jeff’s One Thing (1:11:00)

Resources / People Mentioned

Favorite Tool 

  • The database in your head, connections you’ve made, and the knowledge you have in the business.

Books Mentioned

One Thing

” It’s not one size fits all. There’s a lot of ways to get to the results that you want to get to a an agent. It’s all about figuring out what areas you want to improve in.”

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