March 28, 2019
Today I’m talking to Marcia and Patrick Lafferty of Compass in Downtown West Palm Beach. Thirteen years ago they started in real estate with no money and no connections. They grew their business to what is today a team closing over $40 million a year. The leads they generate for their business and their team are through a website and marketing platform they began building when they started the business. Those leads now account for over 85% of the business that their team closes. Not only do they have a lead generating machine for their team, they have created a team that brings on new agents to train and retain. Today we talk about how to build a lead generating team that trains and retains.
- Patrick and Marcia’s story (3:50)
- Patrick describes how they self-taught their foundation in the beginning of their real estate careers (8:00)
- Patrick talks about creating their own lead generator and bringing on their first agent to help (9:25)
- Patrick share the structure of their team (20:32)
- Marcia talks about balancing work and life (26:36)
- Patrick shares their biggest challenges and how they dealt with them (33:10)
- Patrick and Marcia share on how to select the right team members (39:26)
- Maria shares their one thing (56:24)
Resources / People Mentioned
- Never Split the Difference – Chris Voss
- The One Thing – Gary Keller
- The 15 Invaluable Laws of Growth – John Maxwell
- The Compound Effect – Darren Hardy
- Present Over Perfect – Shauna Niequist
“Care about people. Love people. Love your business. Love what you do.” Marcia Lafferty
Did you enjoy this episode? Then listen to:
- Chris Kwon Interview Interview: How to Position Your Marketing, to Brand and Cultivate Business.
- Amit Bhuta Interview: How to Think Like A Consumer to Double Your Business.
- John Zimmerman Interview: How to Build A Strong Team.
The Jere Metcalf Podcast is designed for real estate agents who are taking their business to the next level, to help them reach their desired potential.
Join Jere each week to hear from her guests, the world’s most renowned and best real estate agents around the country and the world. These world-class real estate agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries. Subscribe now on iTunes.JereMetcalf.com or Google Play.
Thanks for listening to the Jere Metcalf Podcast.
Be sure to subscribe on iTunes and leave a rating or review!
elevate8 empowers real estate agents to elevate their career to their desired level, through a powerful network aligned with the 8 keys centered on the pillars of success upon which every world-class real estate agent’s career is built.