119. Jason Cassity Interview: How to build and combine a strong team, a strong brand, and strong sales.


May 2, 2019

Today I am talking with Jason Cassity, a top Compass real estate agent in San Diego. Naming just a few of his accolades he’s been named a Circle of Excellence winner by the San Diego Association of Realtors. He’s been named one of San Diego’s favorites on the favorite list of real estate agents in the Sand Diego Union Tribune. He’s also been named a rising star in the San Diego Real Producers Magazine and a top agent in the Top Agent Magazine nomination. He’s also been recognized as one of the 19 agents to watch on social media according to the Inman Real Estate Blog. Jason has also spoken for Inman and, one of my favorites, Gary Vee. But most impressive and most important about Jason’s business and his career are that he is building and combining a strong team, a strong brand, and strong sales. Today we talk about how he does it.

  • Jason’s story. (1:58)
  • Jason shares how he uses influencer based marketing to create referral networks. (09:03)
  • Jason explains how he challenges his team to keep them engaged and focused. (15:58)
  • Jason explains his mission and the goals he creates to get there. (20:34)
  • Jason shares how he does his marketing with YouTube, Instagram, and Facebook ads. (28:12)
  • Jason shares about how his vlog works and how he uses it. (34:30)
  • Jason tells how he brings leads in and what they do with them from start to finish. (39:02)
  • Jason recommends two books for us to read. (44:30)

Resources / People Mentioned

Books Mentioned

Take Away

“Before agents start their website, they need to figure out what their intent is with it and create a website based on their intent.”

Did you enjoy this episode? Then listen to:

The Jere Metcalf Podcast is designed for real estate agents who are taking their business to the next level, to help them reach their desired potential. 

Join Jere each week to hear from her guests, the world’s most renowned and best real estate agents around the country and the world. These world-class real estate agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries. Subscribe now on iTunes.JereMetcalf.com or Google Play.


Thanks for listening to the Jere Metcalf Podcast.
Be sure to 
subscribe on iTunes and leave a rating or review!

Sponsored by elevate8.net. To register now, click here.

elevate8 empowers real estate agents to elevate their career to their desired level, through a powerful network aligned with the 8 keys centered on the pillars of success upon which every world-class real estate agent’s career is built. 

Translate »