May 2, 2019
Today I am talking with Jason Cassity, a top Compass real estate agent in San Diego. Naming just a few of his accolades he’s been named a Circle of Excellence winner by the San Diego Association of Realtors. He’s been named one of San Diego’s favorites on the favorite list of real estate agents in the Sand Diego Union Tribune. He’s also been named a rising star in the San Diego Real Producers Magazine and a top agent in the Top Agent Magazine nomination. He’s also been recognized as one of the 19 agents to watch on social media according to the Inman Real Estate Blog. Jason has also spoken for Inman and, one of my favorites, Gary Vee. But most impressive and most important about Jason’s business and his career are that he is building and combining a strong team, a strong brand, and strong sales. Today we talk about how he does it.
- Jason’s story. (1:58)
- Jason shares how he uses influencer based marketing to create referral networks. (09:03)
- Jason explains how he challenges his team to keep them engaged and focused. (15:58)
- Jason explains his mission and the goals he creates to get there. (20:34)
- Jason shares how he does his marketing with YouTube, Instagram, and Facebook ads. (28:12)
- Jason shares about how his vlog works and how he uses it. (34:30)
- Jason tells how he brings leads in and what they do with them from start to finish. (39:02)
- Jason recommends two books for us to read. (44:30)
Resources / People Mentioned
- Never Split the Difference – Chris Voss
- David and Goliath – Malcolm Gladwell
- Crush It! – Gary Vee
- The Conversion Code – Chris Smith
“Before agents start their website, they need to figure out what their intent is with it and create a website based on their intent.”
Did you enjoy this episode? Then listen to:
- Robert Reffkin Interview: How Compass is Changing the Real Estate Industry
- David Kurz Interview: How to Refuse to Fail
- Joe Cilic Interview: How to Launch Your Business from 0 to 8 Listings
The Jere Metcalf Podcast is designed for real estate agents who are taking their business to the next level, to help them reach their desired potential.
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