June 6, 2019
Today I’m talking with Jason Cassity with Compass San Diego, back on the show for a second interview. Last interview, episode 119 we talked about Jason’s powerhouse team and how he is not only a top agent but building a team of top agents working cohesively together. Today we talk about how Jason has developed marketing for himself and his team that generates both short term and long term sales.
- Jason talks direct mail and YouTube Ads (3:23)
- Why you should customize your marketing. (8:19)
- Jason and Jere discuss who is buying a home today. (13:33)
- “People don’t call you for a listing appointment, they call you to list their home.” (15:03)
- Jason shares about their newsletters and quarterly video releases. (20:31)
- Jason explains why a solid CRM is essential to getting it all done. (25:16)
- Jason walks us through his listing presentation. (31:14)
- Jason shares how Gary Vaynerchuk has inspired his marketing strategy. (45:55)
- Jason explains why you can’t stop one thing to start another. (46:29)
Resources / People Mentioned
“In addition to; not in lieu of.”
Did you enjoy this episode? Then listen to:
- Jason Cassity Interview: How to build and combine a strong team, a strong brand, and strong sales.
- Robert Reffkin Interview: How Compass is changing the real estate industry from the inside.
- Leonard Steinberg Interview: It isn’t business, it’s personal; what it takes to be #1.
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